Brooklyn makers & manufacturers, got a great product but stuck on how to grow the market for it?

Join SBIDC this October for Plan for Growth: Marketing Edition, instructed by Kim Robinson of 3pts.

In four classes across two weeks, you'll build a repeatable, reliable marketing plan and operating system that works for you, guided by targeted feedback from an expert practitioner and your peer community.

Walk away with:

✅ A customized marketing plan  
✅ An operational roadmap for execution
✅ A clear brand story that resonates
✅ KPIs that tell you what's working
✅ Clarity and accountability so you stop reinventing the wheel every quarter

👉The deadline to submit applications is Friday, October 9th, 2026. All applications are to be submitted using the form below.

💵 Program Fee ($): $275 which includes one-year SBIDC membership. We offer payment plans as well as sliding scale for participants experiencing economic hardship.

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Fall 2026 Curriculum + Dates

All classes will take place at Industry City in Sunset Park, Brooklyn.  

Participants must attend all four in-person classes. Note: Class 1 and 2 are full days 9am-3pm. If you cannot commit at this time, register your interest for a future cohort here.

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Class     Dates/Times         

               Thur, Oct 22 Virtual Introductory Session

     1️⃣    Tues, Oct 27 (9a-3p) Build the Foundation 🧱

                Before you can grow your market, you need to know exactly where you stand. Let's kick off by digging into your current marketing efforts, goals, and challenges and introducing the program framework (covering everything from Brand to Tactics, KPIs to Systems & Processes) you'll use to build your own plan for execution.

     2️⃣     Thur, Oct 29 (9a-3p) Practice the Framework 🛠️

                Get your reps in. Working in groups with peer entrepreneurs, you'll apply the marketing planning framework to a case study business based on a real success story and come away with tangible takeaways to iterate on and adapt to your own business.                                               

     3️⃣     Tues, Nov 3 (9a-1p) Build Your Plan 🎯

                Now it's your turn to get in the lab. Apply what you've learned to your own business, mapping your customers, goals, and strategies into a marketing plan that's repeatable, realistic, and ready to put to work. Along the way, receive 1:1 coaching from the instructor and feedback from peers so you develop a blueprint that's been stress-tested, not just drafted.                                              

     4️⃣      Thur, Nov 5 (9a-1p) Present, Refine, Commit 🎤

                Bring your plan to life. Present your completed marketing framework to instructors and peers, refine it with their targeted feedback, and leave with a clear operational roadmap to keep you accountable long after the program ends.

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Questions? Contact Yujia Hu at yhu@sbidc.org or (718) 965-3100 x121.       

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